1. Home: explain what you do in a few seconds
At the top of the page, state plainly what you offer, who it is for and where you work. Then link clearly to your main services and the next step to contact you. Do not make a visitor decode a brand slogan to understand your business.
Real work photos, a few customer reviews or completed projects can help build trust. If you have few examples, explain your process and what happens first instead of relying on generic stock imagery and big claims.
2. Services: explain each offer on its own terms
For each main service, explain who it helps, what is included, how the work runs and which need it addresses. Visitors should be able to understand the scope without guessing from vague language or a long list of technical features.
If your services solve different problems, do not squeeze them into one long paragraph. Separate sections or dedicated pages for your main offers make the site easier to use and answer each search need more directly.
3. About: show the person behind the business
People often want to know who will do the work, not only what the service is. A short introduction, relevant experience, working style and reason for starting the business can make the relationship feel more personal than an unexplained logo.
Share only what you can stand behind. You do not need to publish private details or a long life story; the experience and approach that help a client decide are enough.
4. Portfolio and reviews: show proof with context
Alongside project images, describe the original need, what you did and what was delivered. If a piece is a concept or demo rather than client work, label it clearly. Do not present it as a result achieved for a real business.
Get permission before publishing a review and do not edit it in a way that changes its meaning. If you are new and do not yet have testimonials, do not invent them: show sample work and explain your approach honestly.
5. Contact and FAQs: make the next step easy
On the contact page, provide your email or form, the areas you serve and what happens in the first conversation. Ask only for information you actually need; a long form can make a simple first enquiry feel like work.
FAQs can answer questions about timing, how pricing works, languages, payment and post-launch support. If a fuller answer already lives on another page, link to it instead of copying the same text everywhere.
6. Privacy and legal information: explain the form
If your contact form collects personal information, your privacy page should explain in plain language what you collect, why, who can access it and how long you keep it. Keep legal business details accurate and current as well.
Requirements depend on the country, business structure and tools you use. Website copy is not legal advice; once your business is established, check these details against your actual registered information.
Frequently asked questions
How many pages should a small business website have?
Home, services, about, portfolio or examples, contact and privacy information are a useful foundation for many small businesses. Add pages when there is a real need.
Should every service have its own page?
Dedicated pages can help when services answer different customer needs and you have enough original information to explain them. Avoid thin, near-identical pages created just for search engines.
I am new and have no portfolio. What can I show?
You can show concept or demo work if it is clearly labelled, and explain your process and offer. Do not imply that a sample is a real client project or outcome.